Aim of the BRAND project

BRAND project’s main aim is to raise awareness of young people on the themes of fast fashion and its effects on the environment as well as to provide youth workers with all the necessary material and tools in order to inform, influence and empower young people towards more eco-friendly fashion choices to create a greener and mοre sustainable fashion future.

BRAND objectives

BRAND project aims to achieve the following objectives:

• To develop young peoples’ knowledge of the multiple environmental and social impacts of fast fashion at local and global level
• To raise awareness on the concept of eco-fashion and on how to be responsibly fashionable as well as the understanding of key concepts and principles related to sustainability
• To promote tools and knowledge in order to help youth workers grow responsible, eco-friendly and sustainable young consumers’ behaviour in fashion and garment industry
• To provide sustainable and eco-friendly information that can be easily applied by young people in order to strive for a positive change towards a better and sustainable fashion industry and hence, future
• To enhance the development of digital innovative tools in order to make better use of digital technology for teaching and learning and thus develop digital competences and skills.