Fact 1 Fashion Environmental impact
"Fast fashion has a high environmental cost. For example:
• Every year, the fashion industry consumes 93 billion cubic meters of water. This amount could meet the needs of five million people.
• Fabric dyeing and treatment produce around 20% of the world’s wastewater. Source: worldbank.org/en/news/feature/2019/09/23/costo-moda-medio-ambiente
Fact 2 What is Consciousness
According to the Cambridge dictionary, the term “consciousness” means: “The state of being awake, thinking, and knowing what’s happening around you”. Therefore, we need to be more conscious of the environmental footprint of our clothing. dictionary.cambridge.org/us/dictionary/english/consciousness?q=Consciousness
Fact 3 Increasing Sustainable Fashion consciousness
Increasing sustainable fashion awareness can help us reduce the negative effects of fast fashion and create a more ethical and responsible industry. The Erasmus+ Brand Project offers tailored materials for youth workers who want to promote this cause. brand.erasmus.site
Fact 4 Planetary Health Education Framework
People around the world face the pressing challenges of today’s environmental, social, and health crises. Earth is our home and its resources are limited. Let’s start by raising our sustainable fashion consciousness. thelancet.com/journals/lanplh/article/PIIS2542-5196(21)00110-8/fulltext
Fact 5 Inner Development
Our journey towards sustainable consumption is not only external but also internal. We need to cultivate our inner life and develop our relationship to our thoughts, feelings, and body. This will help us be present, intentional, and non-reactive when we face complexity. Sustainable fashion is not just about changing what we wear but also who we are, how we think, relate, collaborate, and act. innerdevelopmentgoals.org/framework
Fact 6 Behaviour Change
Changing behavior is hard without increasing perception and awareness of the negative impact of unsustainable fashion on planetary health. For this reason, consciousness is an important step for achieving sustainable consumption behavior. ncbi.nlm.nih.gov/pmc/articles/PMC4530978
