Page 7 - BRAND_E-NFLUENCERS_1
P. 7
In general the recycling of textiles is extremely
difficult and suitable processes are still under
The development.
recycling lie
Approximately 70% of all
textile fibres used are based
on petroleum (synthetic
fibres such as polyester,
Artem Beliaikin, Unsplash
elastane or polyacrylic), the
remaining 30% are made up
of so-called natural fibres,
which include both plant and
animal fibres (such as
cotton, wool or silk)
Blends of polyester and Many fashion companies are advertising
that they recycle their customers' old
cotton are prevalent in the
clothes. A greenwashing strategy in
textile industry. While
most of the cases, as the clothes are
polyester is basically
neither recycled nor reused as clothing.
recyclable, the combination
with cotton can make the
Ask: Where does the returned
recycling process
clothing really end up?
impossible, as cotton fibers
can degrade during
Where does the advertised
mechanical recycling.
recycling take place?
Funded by the European Union. Views and opinions expressed are however
those of the author(s) only and do not necessarily reflect those of the
European Union or the European Education and Culture Executive Agency
(EACEA). Neither the European Union nor EACEA can be held responsible for
them.

