Page 7 - BRAND_E-NFLUENCERS_1
P. 7




                                    In general the recycling of textiles is extremely
                                    difficult and suitable processes are still under
         The                        development.
         recycling lie



         Approximately 70% of all

         textile fibres used are based
         on petroleum (synthetic
         fibres such as polyester,
                                                                            Artem Beliaikin, Unsplash
         elastane or polyacrylic), the
         remaining 30% are made up
         of so-called natural fibres,

         which include both plant and
         animal fibres (such as
         cotton, wool or silk)
         Blends of polyester and     Many fashion companies are advertising
                                     that  they  recycle  their  customers'  old
         cotton are prevalent in the
                                     clothes.  A  greenwashing  strategy  in
         textile industry. While
                                     most  of  the  cases,  as  the  clothes  are
         polyester is basically
                                     neither recycled nor reused as clothing.
         recyclable, the combination

         with cotton can make the
                                     Ask:  Where  does  the  returned
         recycling process
                                     clothing really end up?
         impossible, as cotton fibers
         can degrade during
                                     Where      does     the    advertised
         mechanical recycling.
                                     recycling take place?








                                 Funded by the European Union. Views and opinions expressed are however
                                 those  of  the  author(s)  only  and  do  not  necessarily  reflect  those  of  the
                                 European Union or the European Education and Culture Executive Agency
                                 (EACEA). Neither the European Union nor EACEA can be held responsible for
                                 them.
   2   3   4   5   6   7   8   9   10